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Our showroom is a working example of a commercial kitchen and restaurant, designed to showcase our solutions to help you make the best decisions.

The essential purpose of designing and building our new showroom was to provide the members of the WhitCo team with a dedicated space where they could develop their skills and expertise beyond the supply and installation of commercial kitchen equipment and restaurant furniture.

The showroom creates a delightful experience for customers that exceeds their own expectations and allows them to Touch, Test, Taste and Talk about all that is on display and beyond. The space is not only visually appealing, but also inviting and in tune with customer preferences.

whitco showroom

Time to experience change.

We gutted, redesigned and transformed thousands of square feet of office and warehouse space into a multi-functional experience that includes a 60-cover restaurant, a multi-purpose bar/cafe, a business meeting room, a members-only club and a shop stocked with tableware, chef and cook essentials and a selection of Made In Northampton foods.
test kitchen

The kitchen of the future, cooking the food we want to eat today.

There will be structured demonstration days in the fully operational test kitchen, designed to be the kitchen of the future, preparing and cooking the food we want to eat today. Trade customers will be able to see how their traditional preparation and cooking methods can be combined with innovative technology that can help reduce costs.

The innovative test kitchen is the domain of Scott Williams, WhitCo’s newly appointed Sales Development and Executive Chef who has extensive experience working as Head Chef at Richard Branson’s Necker Island and senior positions at Ragdale Hall and Kilworth House Hotel. In this key role, he will help other chefs make informed decisions about new equipment and kitchen design, and his experience as a chef will ensure that the taste and quality of the food prepared is indeed restaurant quality.

Six former students and Jeff’s Way award winners will also be involved in their own restaurant pop-ups to help develop their skills and knowledge faster and further, while those still in FE and HE will have the opportunity to work on site to add business experience to the culinary skills being taught.

Taste Restaurant, Cafe & Bar

Everything you can touch and see.

The Taste Restaurant, Cafe & Bar showcases all aspects of our capabilities, from design and build to interior design.

In addition to locally produced and sourced Made in Northampton food and drink, this fully functional dining room offers a wide range of seating, tables, styling and lighting for you to sample and compare, enabling you to decide what would work best in your own premises.

The restaurant is also a display in itself, from design and construction to interior design and styling. Everything you can touch and see (and not see!) is there to assist you in creating your individual restaurant space and dining experience. 

We will also hold manufacturer and supplier days to showcase our new and innovative ideas to customers.


Curated elegance for your dining space.

Embark on a transformative culinary adventure at the WhitCo Shop, an integral part of our state-of-the-art showroom. As you step into our carefully curated space, immerse yourself in a world of premium kitchenware, exquisite tableware, essential chef tools, and innovative small appliances, all thoughtfully selected to elevate and enrich your culinary journey.

At the WhitCo Shop, we go beyond offering exceptional products; we provide a personalised experience to assist and inspire our customers. Our staff is dedicated to guiding you through the diverse selection, ensuring you find the perfect tools that align with your service style and preferences. Whether you’re a seasoned chef or a restaurateur, our shop is designed to cater to all, with a focus on quality, innovation, and functionality.

Explore stylish serveware that not only enhances aesthetics but also elevates the foodservice experience you offer. Discover ingenious gadgets and small appliances that simplify your culinary tasks, adding efficiency and precision to every dish you create. Our commitment is to empower you, and the WhitCo Shop is your go-to destination for foodservice excellence.

Important Notice: Showroom Access Policy

Please be advised that access to WhitCo premises is restricted to individuals aged 18 and above unless prior consent has been obtained. This policy is in place to ensure a safe and suitable environment for all visitors. Additionally, kindly note that for safety reasons, prams and similar items are not permitted in our showroom areas. We appreciate your understanding and cooperation in adhering to this policy. Your safety is our priority, and we appreciate your cooperation in following these guidelines.

Ready to experience the future of foodservice?